Resources
Free tools and guides for teams without a department.
Practical resources from The MCS Agency to help you see where you stand and decide what to do next.
The MCS Agency offers free tools and guides for nonprofits and small businesses: a website audit, a brand assessment, an AI readiness assessment, a digital toolkit, the Mission Ready AI Field Guide and a biweekly newsletter.
FEATURED GUIDE
Mission Ready AI Field Guide™
An AI confidence playbook for nonprofits and small businesses. It helps teams assess their readiness, write a responsible AI policy and plan the next 90 days. Free to download.
- Ten-question readiness assessment
- Prompt library you can copy and use
- AI use policy template
- 90-day roadmap
- Capacity calculator
- Glossary of plain-language terms
Free tools
Find out where you stand.
Free Website Audit
Checks search visibility, page speed and accessibility.
QuizBrand Assessment Quiz
A quick read on the clarity and consistency of your brand.
AssessmentAI Readiness Assessment
See how prepared your team is to use AI and to be found by it.
ToolkitDigital Toolkit
Practical resources for building your digital presence.
Insights
Digital for the Rest of Us™
Practical guidance on marketing, websites and AI. Browse every article on the Insights page.
Should You Boost a Post or Run a Meta Campaign?
When each option fits, with real budget numbers.
AI readinessWhy AI Skips Over Your Business (And How to Fix It Fast)
What keeps AI search tools from recommending you, and ten quick moves that change it.
StrategyThe Strategy No One Wants to Say for 2026: Why Holding Steady Beats Chasing Growth
Four frameworks for leading through uncertainty.
Get each new issue by email.
Digital for the Rest of Us™ arrives every other week with one practical answer you can use the same day.
Questions
Questions about our resources.
Which resources are free?
The website audit, Brand Assessment Quiz, AI Readiness Assessment, Digital Toolkit and Mission Ready AI Field Guide are all free.
What is the Mission Ready AI Field Guide?
It is a free downloadable guide for mission-driven teams. It includes a readiness assessment, an AI use policy template, a 90-day roadmap, a prompt library, a capacity calculator and a glossary.
How often is the newsletter published?
Digital for the Rest of Us™ is published every other week on LinkedIn.
Where should a new team start?
Start with the free website audit for a quick read on your site, then take the Brand Assessment Quiz or the AI Readiness Assessment depending on your priority.
Tell us what your team is working toward.
Start with a conversation about your goals, your audience and the team you have today.
Start a conversation