Service

Branding and storytelling that sounds like you.

A voice, a story and a visual identity that funders, customers and communities recognize as yours.

In short

Branding and storytelling at The MCS Agency gives an organization a voice, a story and a visual identity that funders, customers and communities recognize as its own. The work includes positioning, messaging, logo and identity design, and brand guidelines your team can use every day.

What is included

What you receive.

Positioning and brand strategy

We define what you stand for, who you serve and how you stand apart from nearby options.

Brand story and message guide

Core messages, a voice guide and stories your staff and board can retell with confidence.

Logo and visual identity

A logo, color palette and typography that work across your website, print and social media.

Brand guidelines

A practical guide and templates so everyone on your team presents the brand consistently.

Story development

Interviews and story work that bring out the people and results behind your mission, using the Signal Story Method.

Rebrand support

Guidance through a name or identity change, from internal alignment to the public announcement.

Who it helps

Built around how each kind of team works.

NONPROFITS

A brand that funders trust and community members see themselves in, with a story your staff and board can retell with confidence.

SMALL BUSINESSES

An identity that helps customers understand what you offer and why it matters, so the right people choose you faster.

How it works

How the work unfolds.

Every engagement follows the same discipline, whatever the budget.

Listen to your people

Interviews with staff, board and the community you serve shape the foundation.

Define the position

We settle what you stand for, who you serve and where you fit among nearby options.

Create voice and identity

Story, messaging, logo, color and type take shape together.

Hand over the guidelines

Your team receives brand guidelines and templates for everyday use.

Questions

Questions about branding and storytelling.

What does a brand identity include?

A brand identity includes a logo, color palette, typography, voice and messaging, and guidelines for using them. Together they make an organization recognizable across its website, print materials and social media.

What is brand storytelling?

Brand storytelling uses true stories about the people and results behind an organization to explain why it exists and why it matters. Good stories give donors, customers and partners something specific to remember and repeat.

Can you help after a strategic planning process?

Yes. Many organizations come to us after strategic planning, ready to update their name, identity or messaging to match a new direction. We bring the brand, website and communications into line with the plan.

How can I check where my brand stands today?

The Brand Assessment Quiz offers a quick first read on clarity, consistency and recognition. A conversation with our team goes deeper.

Keep exploring

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Tell us what your team is working toward.

Start with a conversation about your goals, your audience and the team you have today.

Start a conversation