AI Usage Policy

We help nonprofits, purpose-driven organizations and small businesses get ready for AI, so we believe we should be open about how we use it ourselves. This AI Usage Policy explains when and how The MCS Agency LLC (“we,” “us” or “our”) uses artificial intelligence tools, and the commitments we make to clients and the people who visit our site.

Our principle: AI supports our people. It does not replace their judgment, creativity or accountability.

How we use AI

Our team may use AI tools to help with tasks such as:

research, brainstorming and outlining;
drafting, editing and proofreading copy;
summarizing meeting notes, documents and research;
analyzing website, search and campaign performance;
creating first drafts of social posts, headlines and alternative text; and
exploring early visual concepts.

AI is a starting point, not a finished product. Strategy, messaging decisions, final copy and creative direction always come from our team.

Human review and accountability

A member of our team reviews, edits and fact-checks anything AI helps produce before it reaches a client or the public. We check claims, statistics and sources, and we take full responsibility for every deliverable we send, whether or not AI assisted with it.

Protecting client and personal information

We do not enter confidential client information, donor or customer data, or personal information about individuals into public AI tools.
When client work calls for AI, we use business or enterprise versions of tools whose terms do not allow our inputs to be used to train their models, and we share only what the task needs.
We follow any additional AI restrictions in a client’s agreement or policies. If your organization does not want AI used on your work, tell us and we will honor that.

Accuracy, bias and inclusion

AI tools can be wrong, out of date or biased. Inclusion and cultural accuracy are central to our work, so we review AI-assisted content for stereotypes, exclusionary language and assumptions about the communities our clients serve. We do not use AI to imitate real people’s voices, faces or writing without their permission.

Images and creative work

We do not present AI-generated images as real photographs of people, places or events. When AI-generated or AI-altered imagery is used in published work, we label it where that context matters to the audience. We respect copyright and do not ask AI tools to copy the style or work of specific living artists.

Transparency and disclosure

We are happy to tell any client how AI was used on their project. Where a client, platform or law requires disclosure of AI involvement, we make sure it is included. Articles on our Insights page are written by our team and may be researched or edited with AI help.

AI in our free tools

Our Brand Assessment and AI Readiness Assessment score your answers using fixed rules we wrote, not generative AI. Our free website audit runs automated technical checks and uses Google PageSpeed Insights; it does not send your information to an AI model. If we add AI features to these tools, we will update this policy and explain what is shared.

AI crawlers and our content

We publish a summary of our services for AI search tools (llms.txt) so they can describe us accurately. Our articles, tools and other content remain protected by copyright under our Terms of Use.

Changes to this policy

We may update this AI Usage Policy as our services, tools or the law change. When we do, we will post the new version on this page and change the “Last updated” date at the top. If a change is significant, we will take reasonable steps to let you know, such as a notice on the site or an email to clients. Continuing to use the site after an update means the updated AI Usage Policy applies.

AI tools change quickly. We review this policy at least once a year.

Contact us

Questions about how we use AI, or want to discuss AI on your project? Contact us:

The MCS Agency LLC
35 E. 7th Street, Suite 610
Cincinnati, OH
Email: info@themcsagency.com
Phone: (513) 432-7944