Service
Social media and digital campaigns that keep you visible.
Content calendars and campaigns that keep you consistent on the platforms where your audience spends time.
The MCS Agency plans, creates and reports on social media and digital campaigns for nonprofits and small businesses. The work centers on real people and real community moments, scheduled consistently on the platforms where your audience already spends time.
What is included
What you receive.
01
Platform strategy
We choose platforms by where your audience spends time and where your team can keep up.
02
Content calendars
Themes, formats and dates laid out in a calendar your team can see and approve.
03
Campaign concepts and creative
Campaigns with a clear objective, a defined audience and a call to action in proportion to the ask.
04
Real-people storytelling
Photos and stories from your staff, volunteers and community, with permission and with dignity.
05
Educational content
Complex topics turned into short, visual posts that people can understand and share.
06
Performance reporting
Reports on views, interactions and follower growth that guide the next round of content.
Who it helps
Built around how each kind of team works.
NONPROFITS
Content that shows the people and the work behind the mission, scheduled so supporters hear from you steadily.
SMALL BUSINESSES
A steady presence on the platforms your customers use, with content that reflects the real people behind the business.
How it works
How the work unfolds.
Every engagement follows the same discipline, whatever the budget.
Choose the platforms
We match platforms to the places your audience spends time.
Plan the calendar
Content themes, formats and timing are set in a calendar your team can see.
Create and publish
Posts and campaigns feature your real people and work.
Report and refine
Reports show views, interactions and follower growth, and guide the next round of content.
Results
Organic social media results, 2025 and 2026.
Facebook views in 90 days for Hosea House, a Northern Kentucky soup kitchen
Up 139 percent from the previous 90 days, with 78 percent of views from people who did not yet follow the page (April to July 2026).
organic LinkedIn views for a diaspora-focused nonprofit
Content built around real people and community activity, with 3-second video views up 183.3 percent (2025).
more interactions for an HIV education nonprofit
Posts that paired common myths with plain facts made complex health information short, clear and easy to share (2025).
Results are from client organizations, shown without names.
Questions
Questions about social media and digital campaigns.
Which social media platforms should a nonprofit use?
Use the platforms where your audiences already spend time and where your team can post consistently. LinkedIn suits funders and professional partners, and other platforms suit community and donor audiences. We recommend a focused set of platforms.
How often should we post?
Consistency matters more than volume. Gaps in posting weaken every other tactic, so we set a rhythm your team can sustain and build the calendar around it.
Why feature real people in posts?
In our client performance reports, posts featuring real people have consistently outperformed branded graphics and generic stock images. On one Northern Kentucky nonprofit’s Facebook page, photo posts drove 88 percent of views over 90 days.
Should we boost a post or run a Meta campaign?
The answer depends on your goal and budget. Our guide, Should You Boost a Post or Run a Meta Campaign, explains when each option fits, with real budget numbers.
What do your reports include?
Reports cover views, interactions and follower growth, along with the posts that performed best and what we recommend next.
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Start with a conversation about your goals, your audience and the team you have today.
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