Service
Strategic communications for nonprofits and small businesses.
A written plan that connects your goals to your audiences, your messages and the numbers that show progress.
Strategic communications at The MCS Agency means a documented plan that links an organization’s goals to its audiences, messages and measures of success. We build plans for campaigns, funder and donor outreach, and messaging that needs a fresh look.
What is included
What you receive.
01
Audience and message research
We identify who needs to act, what matters to them and which message earns their attention.
02
A communications plan
A written plan with priorities, timing and owners, built for the staff who will carry it out.
03
Funder and donor outreach
Messaging that links the need, your response and the supporter’s role without guilt or exploitation.
04
Media and public relations
Pitches built on a clear news angle that gives editors a reason to cover the story.
05
Message review
A fresh look at existing materials, with edits that sharpen the central message and call to action.
06
Measurement framework
Agreed success measures and a simple way to track them month to month.
Who it helps
Built around how each kind of team works.
NONPROFITS
Funders, donors, volunteers and the people you serve each need a different message. We write each version from one shared strategy so the story holds together.
SMALL BUSINESSES
A plan that keeps your offer clear to customers and your content consistent across every channel you use.
How it works
How the work unfolds.
Every engagement follows the same discipline, whatever the budget.
Review what exists
We read your current messages, materials and results to see what already works.
Name the audience and goal
Each audience gets a defined action and a reason to take it.
Write the plan
Messages, channels, timing and owners go into a plan your team can run.
Measure and adjust
We agree on the numbers that matter and review them with you.
Questions
Questions about strategic communications.
What is a strategic communications plan?
A strategic communications plan is a written document that links an organization’s goals to its audiences, messages, channels and measures of success. It tells a team what to say, to whom, through which channel and how to judge the results.
Which organizations benefit most from strategic communications?
Organizations that speak to several audiences at once benefit most. A nonprofit that addresses funders, donors, volunteers and clients, for example, needs a message for each group that still comes from one strategy.
Can you improve messaging we already have?
Yes. Much of this work begins with messaging that needs a fresh look. We refine what exists before writing anything new, and we keep your established terminology and voice.
How does a communications plan relate to a social media calendar?
A communications plan sets the goals and audiences first, and a social media calendar then schedules the posts that serve them. Teams that start with the plan spend less time guessing what to post.
How does an engagement begin?
It begins with a conversation about your goals, your audience and the team you have today. We recommend next steps from there.
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Start with a conversation about your goals, your audience and the team you have today.
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