Free brand assessment
Discover your brand’s biggest opportunities.
Answer 16 quick questions about your strategy, messaging, visual identity and digital presence. You get a personalized score and a next step for each area.
16 statements · about 4 minutes
Hold up a mirror to your brand.
Read each statement and choose how true it is for your organization today. Your brand compass fills in as you go: the bigger each quarter, the stronger that part of your brand.
Almost done
Where should we send your results?
Your results appear right away, and we email you a copy with a next step for each area.
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Keep going with three more resources.
Questions
Questions about this tool.
Who is the Brand Assessment Quiz for?
It is built for nonprofits, purpose-driven organizations and small businesses that want a quick, honest read on how their brand is showing up.
How is my score calculated?
Each answer earns from 0 to 3 points. Your score in each area is the share of possible points you earned, shown out of 100. Your overall score is the average of the four areas.
Is the quiz really free?
Yes. The quiz is free and you see your results right away. We email you a copy so you can share it with your team.
What should I do with my results?
Start with your lowest-scoring area. Each result includes a next step you can act on, and our team is happy to talk them through with you.
Tell us what your team is working toward.
Start with a conversation about your goals, your audience and the team you have today.
Start a conversation