Free toolkit
Practical tools for teams without a department.
Checklists and guides for your website, search and AI visibility, social media and email, made for nonprofits and small businesses.
Checklists
Check off what you have in place.
Open a checklist and tick each item you have covered. Your progress saves in this browser, so you can come back any time.
Website essentialsThe basics every site needs to turn visitors into supporters or customers.0 of 8
Google and local visibilityHelp people and search engines find you when it matters.0 of 6
AI search visibilityMake it easy for ChatGPT, Gemini and Google AI answers to describe you correctly.0 of 6
Email and newslettersYour most reliable channel for building relationships.0 of 6
Guides
Go deeper with practical guides.
AI readiness
Why AI Skips Over Your Business (And How to Fix It Fast)
Read the guide WebsiteAuditing Your Website in the Age of AI
Read the guide Social mediaShould You Boost a Post or Run a Meta Campaign?
Read the guide VisibilityHow Nonprofits Can Show Up in ChatGPT, Google and Real-Life Conversations
Read the guide BrandingDiscover Your Brand’s Biggest Opportunities
Read the guide PlanningHow to Close the Year for Stronger Marketing
Read the guideGet each new issue by email.
Digital for the Rest of Us™ arrives every other week with one practical answer you can use the same day.
More free tools
Keep going with three more resources.
Tell us what your team is working toward.
Start with a conversation about your goals, your audience and the team you have today.
Start a conversation
Social mediaShow up consistently without burning out your team.0 of 6