Our Work in Practice Case Studies for Communities Often Overlooked

A look at the strategy, story, and design behind real client results.

Grow With Us : A Donor Engagement Strategy Rooted in Community

AfriThrive Inc., a nonprofit organization in Maryland, USA, dedicated to food justice and cultural preservation, partnered with The MCS Agency to launch a hands-on donor and community engagement campaign.

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Complete campaign development included the creation of the Grow With Us identity, a custom tomato Growing Guide booklet, a fully integrated Earth Day launch strategy, and a coordinated email and social media campaign designed to inspire families, activate donors, and position AfriThrive as a leader in cultural sustainability.

The Grow With Us campaign was launched on Earth Day with families at AfriThrive’s Poolesville Farm, garnering immediate media coverage that boosted visibility across Maryland. Centered on a simple, joyful call to action – “Grow With Us”, the campaign combined community gardening with donor engagement.

Seed kits were mailed statewide, and weekly gardening videos kept families and funders connected throughout the growing season. With a 57% lift in email engagement, sustained social media momentum, and a strong cultural storytelling arc, the campaign positioned AfriThrive to own Earth Day in Maryland and reinforced its role as a leader in food justice, cultural education, and nonprofit innovation.

Soupporters Unite: A Multi-Channel Campaign That Fueled Donor Pride and Community Belonging

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Henry Hosea House, a community soup kitchen in Newport, KY, wanted a donor appreciation gift that was more than symbolic. They needed a low-cost, high-impact campaign that could spark visibility, invite people into the mission, and make supporters feel truly seen.

THE CHALLENGE: Develop a cohesive, mission-aligned campaign that drives donations, builds community buzz, and expands visibility across diverse audiences.

SOLUTION SNAPSHOT

We created a full donor engagement campaign built around the name Soupporter, a powerful blend of soup and supporter that instantly connected to Hosea House’s mission.

We designed bold car decals and stickers that supporters proudly displayed, turning everyday items into tools for visibility and pride. The campaign included strong messaging like Stand Against Hunger, a moving video series featuring diners, and a set of multilingual outreach materials that made the message clear—everyone is welcome. From concept to rollout, every element reinforced community, generosity, and belonging.

Strengthening Infrastructure Communications from the Ground Up.

THE CHALLENGE: Communicate MAJ’s specialized expertise, federal contracting credibility, and industry leadership while creating marketing and operational assets that would support growth.

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MAJ Consulting needed a complete communications overhaul to match the scale and professionalism of its infrastructure and right-of-way (ROW) consulting work.

SOLUTION SNAPSHOT

The MCS Agency delivered a full communications system for MAJ Consulting, starting with a redesigned website and brand identity that clearly reflected their infrastructure expertise and federal contracting credentials. We developed a complete suite of branded business documents, including safety policies, capability statements, and service summaries tailored for procurement use. To build visibility, we launched a professional LinkedIn content strategy with original visuals and messaging.

We also created thought leadership content that positioned MAJ as a trusted voice in drone-enabled inspections, right-of-way management, and asset protection. Every piece was aligned to support MAJ’s growth in both the public and private sectors.