Ohio Health Modernization Movement
The Ohio Health Modernization Movement (OHMM) is a coalition of organizations and individuals from around the state working to change HIV criminalization in Ohio by modernizing laws to reflect current science and remove their negative impact on those living with HIV and public health in general.
COVID interrupted the coalition’s plans, and after months of hiatus, we needed to regroup and develop a communications plan that the steering committee members could implement.
At the core of successful advocacy lies effective communication. Organizations such as the Ohio Health Modernization Movement (OHMM) work diligently to ensure consistent communication with their constituents while enabling advocate teams to maintain a unified brand presence nationwide. This requires a great deal of focus, attention, and strategizing.
OHMM confronted a primary obstacle: the absence of a robust communications program to bolster their cause. Consequently, their advocacy teams lacked the necessary tools to thrive.
Kim Welter, the facilitator who now leads the OHMM coalition, was committed to overcoming these challenges. Reflecting on the situation, Kim remarks, “Establishing organization and momentum was a struggle. We were in dire need of a comprehensive plan.“
Determined to address these challenges, The MCS Agency and the coalition members sought to develop an effective plan. To create a robust communications program, The MCS Agency took the following steps:
Establishing Clear Goals: By identifying specific goals and objectives, the organization could better align its advocacy efforts and communications strategies.
Creating a Unified Brand Message: To maintain a consistent brand presence, The MCS Agency developed a central messaging platform that would resonate with its target audience. This messaging served as the foundation for all communication materials and campaigns.
Empowering Advocate Teams: The MCS Agency provided OHMM advocate teams with comprehensive training and resources, equipping them to effectively communicate the organization’s mission and messaging.
Leveraging Digital Channels: To reach a wider audience, OHMM expanded its digital presence by utilizing social media, email marketing, and a revamped website. This multi-channel approach allowed the organization to engage and inform various stakeholder groups.
Implementing Metrics and Tracking: To measure the success of their communications program, The MCS Agency established key performance indicators (KPIs) and used analytics tools to track progress and optimize strategy.
The MCS Agency and OHMM were resolute and fervent in their desire to begin working together. To initiate this exciting collaboration, we designed and launched a user-friendly website, built a strong and engaging social media presence, and developed comprehensive communication materials, including webinar outlines to facilitate effective knowledge sharing.
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