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We answered meetNKY’s Request for Proposal for a redesign of the website for meetNKY’s bourbon experience, The B-Line. Their core objective for this redesign was to retain more website visitors for a longer time on site.
This was project-specific RFP. The end result was an enhanced user experience with updated content, ADI compliant and improved site navigation, with a more visually appealing design.
Starting with the problems outlined in the RFP, we sought to understand what appealed to Bourbon enthusiasts and those seeking to experience Kentucky's Bourbon Trail. Their persona's would determine the visual appeal of the website.
Through wireframing, we determined the flow of the website and the content of the pages, taking into considering client's need for a structure that allowed fast load times and optimal functioning of the website.
Once client approved the wireframes, we set out to develop a mock-up of the website - adding more stylistic and visual user experience elements like buttons and graphics to present a prototype of the final Website.
As seen at CVG Airport
MEETNKY STAFF
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