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We answered meetNKY’s Request for Proposal for a redesign of the website for meetNKY’s bourbon experience, The B-Line. Their core objective for this redesign was to retain more website visitors for a longer time on site.
We began by closely examining The B-Line’s existing brand elements, including logos, fonts, colors, and graphics. Our design team created a comprehensive style guide to ensure consistency in the redesigned website, which served as a blueprint throughout the development process.
Our development team selected a fully responsive WordPress template that met The B-Line’s requirements. The chosen template was easy for admins to edit, while maintaining a clean and modern look that adapted to various screen sizes and devices.
To retain all existing blog posts and event listings, our team carefully migrated the content to the new template without losing any valuable information. We ensured that all data remained intact during the migration process, preserving the history and value of The B-Line’s content.
We conducted a thorough audit of the website’s current loading speed and identified areas for improvement. By optimizing images, minimizing HTTP requests, and utilizing browser caching, we successfully reduced the loading speed to two seconds per page, providing a smoother experience for users.
To create a functional RSS feed for events and blogs, we integrated an RSS plugin compatible with the chosen WordPress template. This enabled users to subscribe to The B-Line’s content updates and ensured the website administrators could easily manage their RSS feed.
Our team conducted extensive testing on various devices and platforms to identify and fix any functionality issues, such as the hamburger menu not working correctly on Android devices. By addressing these problems, we ensured that the website operated seamlessly for all users.
We developed a feature that allowed each event listing to have a unique and sharable link, making it easy for users to share specific events with others. This improvement encouraged social sharing and increased engagement with The B-Line’s event listings.
We implemented a WordPress CMS feature that allowed administrators to easily enter articles for repeating events, streamlining the event management process and reducing the time spent on manual data entry.
This was project-specific RFP.
The redesigned findyoursippingpoint.com website successfully addressed all of the challenges set forth by The B-Line. The website now boasts a modern, responsive design that retains the brand’s signature style elements. Users can enjoy faster loading speeds, seamless functionality, and the ability to share event listings easily. Additionally, the website administrators can manage the site more effectively, thanks to the WordPress template and custom CMS features.
By overcoming these challenges, we delivered a website that not only meets the needs of The B-Line but also enhances the overall user experience, ultimately driving increased engagement and growth for the brand.
We began by examining the challenges laid out in the RFP, and then delved into the desires of both Bourbon aficionados and those eager to explore Kentucky's Bourbon Trail. By studying their personas, we aimed to create a website that would captivate them visually.
By wireframing, we established the website's flow and page content while prioritizing the client's desire for a structure that facilitates quick loading times and optimal website performance.
After receiving client approval of the wireframes, we proceed to create a mock-up of the website. This involves incorporating additional stylistic and visual elements such as buttons and graphics to showcase a prototype of the final product with an enhanced user experience.
As seen at CVG Airport
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